Do teams perform better when wearing red?

Do teams perform better when wearing red?

American fashion icon Bill Blass used to say that when in doubt, wear red.

Turns out, soccer teams wearing red kits play better. A review of soccer matches over the last 55 years, for example, showed that teams wearing red kits consistently played better in home matches than teams in any other color. This phenomenon is often attributed to the psychological impact of the color red, which is associated with dominance, aggression, and high energy. Studies suggest that players in red may feel more confident and assertive, while opponents may subconsciously perceive them as more formidable. This combination of heightened self-perception and the psychological impact on rivals can contribute to better performance on the field.

Back to blog